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Nvidia CEO Jensen Huang says the price of Ampere in the cloud is rising
Monday, March 16, 2026 at 06:26 PM
Nvidia CEO Jensen Huang noted that the pricing for Ampere architecture GPUs within cloud computing environments is increasing, signaling sustained demand and tight supply for previous-generation AI infrastructure.
Context
During recent industry commentary as of March 2026, NVIDIA CEO Jensen Huang reportedly stated, "The price of Ampere in the cloud is going up." This observation highlights an unusual market dynamic where previous-generation hardware, specifically the Ampere architecture launched in 2020, is seeing a valuation increase despite the availability of newer Hopper and Blackwell chips. This trend is driven by persistent global demand for AI compute and the cost-effectiveness of A100 GPUs for inference and smaller-scale training workloads.
The price hike reflects a broader strategy by NVIDIA to maximize the lifecycle of its ecosystem. Huang has previously suggested "resurrecting" or enhancing older architectures with modern AI software features to mitigate supply shortages. As of early 2026, NVIDIA continues to support these older stacks, noting that software optimizations for its latest platforms often provide backwards-compatible performance gains for Ampere users. This sustained value in legacy silicon strengthens NVIDIA's dominant position in the secondary and cloud rental markets as it scales its next-generation Rubin platform for 2027.
Sources (8)
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