News
Texas Instruments develops 1200 TOPS SoC for end-to-end autonomous driving to compete with Nvidia
Tuesday, March 10, 2026 at 08:05 PM
Texas Instruments is developing a new System on Chip (SoC) designed specifically for end-to-end autonomous driving, featuring performance of 1200 TOPS to compete directly with Nvidia in the automotive AI market.
Context
At CES 2026, Texas Instruments (TI) announced a significant expansion of its automotive portfolio, headlined by the TDA5 system-on-a-chip (SoC) family. This new hardware scales from 10 to 1,200 TOPS of edge AI performance, specifically designed to compete with high-performance rivals like Nvidia. The SoCs utilize a proprietary C7 NPU and a chiplet-ready design to support up to SAE Level 3 vehicle autonomy with an industry-leading power efficiency of 24 TOPS/W.
This launch marks a strategic shift for Texas Instruments as it moves beyond traditional microcontrollers into the centralized computing and software-defined vehicle (SDV) markets. By offering a virtual development kit in partnership with Synopsys, TI aims to reduce automaker development cycles by up to 12 months. Samples of the first device, the TDA54-Q1, are expected to be available to select customers by the end of 2026.
Sources (10)
TI accelerates the shift toward autonomous vehicles with expanded automotive portfolio | TI.comNVIDIA Jetson AGX Thor vs AGX Orin - What Developers Need to Know - Jetson & Embedded Systems / Jetson Thor - NVIDIA Developer ForumsAutomotive Chip Giant Unleashes All - Out Counterattack - 36氪Comparative Analysis of Nvidia Orin-X, Thor-X, and Thor-X-Super-Electronics Headlines-EEWORLDCES 2026: Texas Instruments' next-generation automotive chips make their debut, advancing automated driving to higher levels | GasgooTexas Instruments Intros New SoC Family at CES to Scale Automotive AI - NewsTI TDA5 Automotive SoC Delivers 24 TOPS/W - Power Electronics NewsTI unveils automotive SoC and radar chip at CES 2026 | Automotive World
Related Companies
Nvidia
NVDA
Texas Instruments
TXN