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Nvidia Americas channel chief says award-winning partners are prioritizing AI infrastructure for enterprise deployment
Tuesday, March 17, 2026 at 03:56 PM
Nvidia's Americas channel chief highlighted that top-performing partners are increasingly focusing on the deployment of AI infrastructure technologies to assist enterprise clients in AI adoption.
Context
At the GTC 2026 conference, Nvidia Americas channel chief Craig Weinstein reported that award-winning partners are increasingly prioritizing the deployment of AI infrastructure for enterprises. He noted that these partners stand out for embracing the company’s full-stack technologies to assist organizations that are still navigating the transition to intelligent systems. This shift is critical as channel activities now contribute approximately 80% of Nvidia’s overall revenue, with the North American partner ecosystem expanding by 42% year-over-year to over 500 organizations.
This trend aligns with Nvidia’s broader push into "physical AI" and robotics, evidenced by the March 16, 2026, unveiling of the Nvidia Cosmos world models and Isaac simulation frameworks. Weinstein emphasized that top partners are moving beyond simple hardware sales to focus on Nvidia AI Enterprise software and specialized domains like agentic AI. By integrating software, systems, and services, these partners are helping enterprises build "AI factories" that utilize the latest Blackwell and Vera Rubin architectures to solve complex business challenges.
Sources (6)
NVIDIA Partner Awards EMEA 2026
NVIDIA Corporation - NVIDIA and Global Robotics Leaders Take Physical AI to the Real World
NVIDIA Honors Partners of the Year in EMEA | NVIDIA BlogStart Up Your Engines: NVIDIA and Google Cloud Collaborate to Accelerate AI DevelopmentNVIDIA and Partners Build America’s AI Infrastructure and Create Blueprint to Power the Next Industrial Revolution | NVIDIA Newsroom2026 Channel Chiefs: The 50 Most Influential - CRN
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