Rumor
Nvidia and AMD graphics card prices rise 15-20% due to memory supply costs
Saturday, December 27, 2025 at 01:13 PM
Retail pricing for graphics cards from Nvidia and AMD has reportedly increased by 15-20% over the last two weeks, driven by higher costs for memory chips. Reports indicate MSI has already adjusted prices for Nvidia RTX 50 series products, with Asustek and Gigabyte expected to follow by the end of January.
Context
Recent reports indicate that Nvidia and AMD graphics card prices have surged by 15% to 20% over the last two weeks. This upward movement is primarily driven by rising memory chip costs, specifically affecting the high-bandwidth modules required for modern high-performance GPUs. Major hardware manufacturers like MSI have already implemented price hikes for the newly launched Nvidia RTX 50 series, while Asustek (ASUS) and Gigabyte are expected to follow suit with their own adjustments by the end of January.
For investors, these increases highlight a tightening semiconductor supply chain as memory production struggles to keep pace with the demand for next-generation hardware. While higher retail prices may help card partners maintain margins against rising input costs, the shift underscores persistent volatility in component procurement. As the market moves into early 2026, the primary concern will be whether consumer demand for premium RTX and Radeon cards remains resilient despite this sudden increase in the cost of entry.
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