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Samsung develops proprietary GPU architecture for Exynos 2800 launch in 2027

Thursday, December 25, 2025 at 09:43 AM

Samsung Electronics has reportedly succeeded in developing its first proprietary GPU architecture. The company intends to integrate this in-house GPU into the Exynos 2800 application processor, targeting a 2027 release. This shift marks a move away from its current reliance on AMD and ARM architectures, with plans to expand the GPU's use into smart glasses, autonomous vehicles, and humanoid robots.

Context

Samsung Electronics has successfully developed its own proprietary GPU architecture, moving to end its reliance on Arm Holdings and AMD IP. This custom silicon is scheduled to debut in the Exynos 2800 application processor by 2027. By internalizing GPU design, Samsung joins an elite tier of firms—including Nvidia, Apple, and Qualcomm—capable of full-stack optimization. This shift is designed to maximize power efficiency and AI processing speeds for the next generation of on-device AI hardware. Beyond smartphones, Samsung plans to deploy this architecture across autonomous vehicles and robotics to build a unified AI ecosystem. The company is aggressively recruiting veteran engineers from AMD and Nvidia to scale its US R&D labs, aiming to transform its System LSI division into a leading ASIC provider like Broadcom or Marvell. While the 2027 timeline reflects a multi-year engineering cycle, the move signals a high-stakes bid to capture the custom AI chip market and eliminate costly external licensing fees.

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