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Danawa Research data shows Intel leads laptop market as 40 TOPS NPU adoption reaches 40 percent

Friday, April 3, 2026 at 05:26 AM

Danawa Research reports that Intel maintains a 70% share of the laptop market, followed by AMD at 25% and Apple at 3%. Notably, 40% of current laptop shipments now feature NPUs capable of more than 40 TOPS, with Samsung and LG leading the hardware brands.

Context

Recent data from Danawa Research indicates a significant shift in the South Korean laptop market as of April 2026, with Intel maintaining a dominant 70% market share. Competitors AMD and Apple trail with 25% and 3% respectively. This hardware landscape is increasingly defined by AI capabilities; approximately 40% of all laptop shipments now feature Neural Processing Units (NPUs) capable of over 40 TOPS, satisfying the baseline requirements for advanced AI-driven operating systems and local generative tasks. This trend highlights the rapid transition from experimental AI features to standard consumer expectations. Manufacturers Samsung Electronics and LG remain the primary volume drivers in this segment, leveraging Intel's Core Ultra (Lunar Lake) architecture to meet high-performance NPU benchmarks. For investors, this data confirms that the 'AI PC' cycle has reached a critical mass in major Asian markets, with Intel successfully defending its mobile footprint against AMD's aggressive performance gains in the DIY and gaming sectors.