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Google search referrals to IAC properties reportedly down 50% in two years

Tuesday, February 17, 2026 at 05:20 AM

IAC's CEO stated that Google Search referrals have decreased by 50% over the past two years, with core sessions down 13% year-over-year. This indicates a potential shift in search engine usage or referral traffic patterns that could impact data center infrastructure supporting search services.

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