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AMD appoints former Salesforce executive Ariel Kelman as marketing chief
Monday, February 9, 2026 at 08:24 PM
AMD has appointed Ariel Kelman, formerly the Chief Marketing Officer and President at Salesforce, as its new marketing chief to manage customer and ecosystem engagement.
Context
AMD has officially appointed Ariel Kelman as its new Executive Vice President and Chief Marketing Officer, effective immediately. Kelman joins the chipmaker from Salesforce, where he served as President and CMO. His background is deeply rooted in enterprise tech, having previously led global marketing efforts at Amazon Web Services (AWS) for nearly nine years and serving as CMO at Oracle. In his new role at AMD, he is tasked with scaling the brand’s presence across the data center, AI, and consumer sectors while strengthening ties with the developer ecosystem.
This leadership change comes at a critical juncture as AMD accelerates its push into the lucrative artificial intelligence market to challenge NVIDIA. The company recently projected over $3.5 billion in 2024 revenue for its AI accelerators, driven by the rapid adoption of the Instinct MI300 series. By recruiting a cloud-industry veteran like Kelman, AMD signals a strategic pivot toward enterprise-level software and platform marketing, which is essential for driving adoption of its ROCm software stack and securing long-term market share in the global AI supply chain.
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