Rumor
Nvidia reportedly delays next-gen GPU series to late 2027 to prioritize data center chips
Wednesday, January 7, 2026 at 03:38 PM
Nvidia is reportedly delaying the release of its next-generation RTX 60 series graphics cards until late 2027 to prioritize production capacity for data center products.
Context
NVIDIA is reportedly targeting late 2027 for the launch of its GeForce RTX 60 series, powered by the next-generation Rubin GR20x GPU family. This release follows the expected 2H 2026 debut of enterprise-grade Rubin chips for AI data centers, reflecting the company’s strategic move toward a more aggressive annual architecture cycle. By bridging high-end AI infrastructure with consumer gaming hardware, NVIDIA aims to maintain its dominance in the semiconductor supply chain while maximizing R&D efficiency.
The Rubin platform is expected to leverage TSMC’s advanced 3nm or 2nm process nodes and integrate HBM4 memory for high-performance computing. For the consumer market, the RTX 60 series is projected to offer significant improvements in neural rendering and power efficiency. This roadmap is vital for investors as NVIDIA targets $500 billion in cumulative GPU sales by late 2026, positioning the Rubin architecture as the critical long-term successor to the current Blackwell generation.
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